Thinking of renovating your retail store? You will want to read this first. When renovations are done well, they can improve customer experience, increase sales, and boost employee morale. You might not be able to afford a new building for your business, but there are a few things you can do.
Most renovations cost about $200 per square foot. For most growing businesses, that can end up equaling a lot of money! For many companies, it might even be totally out of their budget. That is why we have taken a look at some of the best renovations in retail. We have identified more affordable ways of doing similar renovations at your store. Now your company can have a building that stands out from your competition. Some of these designs may help increase productivity, improve shoppers’ experience, or even boost sales.
Why You Should Renovate Your Store
Redesigns, updates, and renovations are all about customer perception and operations. Good design looks attractive and conveys a message. If you have ever tried to open a door and failed, then you know just how annoying bad design can be. It is the same thing with stores. A renovation or update to a store should not just look good. It should work well too. There should be an active goal for why you want to remodel your store.
The design of your store is important. It says a lot to your customers. You could provide the best product or service; but if your building does not match, shoppers may be hesitant to enter. If customers do not trust the look of your store, it will change their perception of your products too.
Photo credit: https://www.callisonrtkl.com/projects/helzberg/
This image of a redesigned Helzberg store looks different from their other dark burgundy stores. It sends a very different message than their other stores. Updating your store’s design is one way to attract new customers. It can also change up the way your current customers perceive your brand.
Ariel Westphal
“Hi there! I’m Ariel, the Marketing Director for Acumen Connections. I led the team in establishing Acumen Connections’ identity and processes when Brian J. Staver purchased the company in 2017. Nowadays, Renee and Anna do most of the heavy lifting on the content writing side as I oversee all marketing initiatives, but our team works together to create an environment that supports Acumen Connections’ mission of “Building Business Connections”.