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Ariel Westphal

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colin kaepernick's face with quote

Controversy in Marketing: A Lesson by Nike

“Believe in something. Even if it means sacrificing everything.” On September 3rd, for the 30th anniversary of their “Just Do It” campaign, Nike inspired controversy with their latest advertisements. Sticking with their 2011 endorsement of the football player, Colin Kaepernick’s face adorns the Nike ads in a daring marketing move by the multinational athleticwear company. …

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How the Pumpkin Spice Latte Became a Marketing Dream

“Pumpkin, spice, and everything nice…” It’s the start of September. The kids are back in school, the temperature is lowering, summer is coming to an end, and Starbucks has just released their infamous Pumpkin Spice Latte. Synonymous with sweater weather, colorful leaves, and autumn, the Pumpkin Spice Latte (or PSL) is the most popular seasonal …

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open book and latte sitting on bed sheets

These are the Self-Care Essentials to Feel Like Your Best Self

“You can’t pour from an empty cup…” “Self-care is what people do for themselves to establish and maintain health, and to prevent and deal with illness.” Defined as such by the International Self-Care Foundation (yes, self-care is so important it has its own foundation), self-care is essential to staying both physically and mentally healthy. Taking …

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