Controversy in Marketing: A Lesson by Nike
“Believe in something. Even if it means sacrificing everything.” On September 3rd, for the 30th anniversary of their “Just Do It” campaign, Nike inspired controversy with their latest advertisements. Sticking with their 2011 endorsement of the football player, Colin Kaepernick’s face adorns the Nike ads in a daring marketing move by the multinational athleticwear company. …