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How the Pumpkin Spice Latte Became a Marketing Dream

“Pumpkin, spice, and everything nice…” It’s the start of September. The kids are back in school, the temperature is lowering, summer is coming to an end, and Starbucks has just released their infamous Pumpkin Spice Latte. Synonymous with sweater weather, colorful leaves, and autumn, the Pumpkin Spice Latte (or PSL) is the most popular seasonal …

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These are the Self-Care Essentials to Feel Like Your Best Self

“You can’t pour from an empty cup…” “Self-care is what people do for themselves to establish and maintain health, and to prevent and deal with illness.” Defined as such by the International Self-Care Foundation (yes, self-care is so important it has its own foundation), self-care is essential to staying both physically and mentally healthy. Taking …

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5 Main Reasons Social Media is the Future of Your Business

Getting your brand out there has never been so easy… Social media plays a large part in the modern world. Studies show that 70% of Americans have at least one social media account, often more, and over 3 billion people in the world are active social media users. In addition, 90% of marketers say that …

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Workaholism: Basics to Know About this Addiction

“Never get so busy making a living that you forget to make a life.” Having a job and working is normal. In fact, it’s even expected. What isn’t expected, however, is an all-consuming commitment to your work so intense that it becomes an addiction, commonly known as workaholism. In today’s culture, working more than average …

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