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These Digital Marketing Tips Help Businesses Thrive Online

These Digital Marketing Tips Help Businesses Thrive Online Let’s face it – it’s 2019, and the world becomes more technologically advanced with every passing day. In today’s increasingly digital age, it’s important to stay on top of the trends to keep your business relevant and in the spotlight. There is no shortage of opportunities for …

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Controversy in Marketing: A Lesson by Nike

Controversy in Marketing: A Lesson by Nike “Believe in something. Even if it means sacrificing everything.” On September 3rd, for the 30th anniversary of their “Just Do It” campaign, Nike inspired controversy with their latest advertisements. Sticking with their 2011 endorsement of the football player, Colin Kaepernick’s face adorns the Nike ads in a daring …

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How the Pumpkin Spice Latte Became a Marketing Dream

How the Pumpkin Spice Latte Became a Marketing Dream “Pumpkin, spice, and everything nice…” It’s the start of September. The kids are back in school, the temperature is lowering, summer is coming to an end, and Starbucks has just released their infamous Pumpkin Spice Latte. Synonymous with sweater weather, colorful leaves, and autumn, the Pumpkin …

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