How the Pumpkin Spice Latte Became a Marketing Dream
“Pumpkin, spice, and everything nice…” It’s the start of September. The kids are back in school, the temperature is lowering, summer is coming to an end, and Starbucks has just released their infamous Pumpkin Spice Latte. Synonymous with sweater weather, colorful leaves, and autumn, the Pumpkin Spice Latte (or PSL) is the most popular seasonal …
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